Why hasn't social media gone corporate yet?

With social media very quickly maturing and becoming more prevalent, it has still not been largely adopted by mainstream corporations and businesses.

Social media forms a part of many individuals daily lives, as a means of keeping in touch and networking with friends for example. The same holds true for a business. As a means of keeping in touch with your customers, as well as creating new ones, the opportunities are huge.

The savvy businesses (and there are many) have embraced the tide of social media. They are staying in touch with customers, keeping them informed of new services and/or products, and making new customers. More importantly, this brings the customer and supplier relationship much closer together in a way that is not possible using more traditional methods.

It seems that social media is still often seen as a toy and not a real business tool, used by the serious business. Some may question the value and benefit, or see it as a passing fad. As I have said in an earlier blog, social media is fundamentally about one thing - building connections.

Some businesses are gradually dipping their toes in the water, and hopefully many more will follow. From my own experience, a supplier from my work place is on Twitter (and hopefully they are reading this), and can testify to the positive benefits it has.

Social media is not going away any time soon, and the more quickly it is embraced and adopted, the better it will be for everyone in the supply chain - from the customer to the supplier.